AEO & AI Visibility
Get cited by ChatGPT, Perplexity, and Google AI Overviews — before your competitors are even indexed.
Midwest Web Design & Local SEO
Your local business,
built for how
people search today.
Rank higher on Google, get cited by ChatGPT, and convert visitors into calls. One predictable monthly subscription — no setup fees, no project billing.
Verified Lighthouse scores
95
Performance100
Accessibility100
Best Practices100
SEOWhat We Do
What does a web agency do for a small business?
Web design, SEO, AEO, hosting, and local search: handled end-to-end so you can focus on your actual business.
Custom Web Creation
Lightning-fast, conversion-optimized websites on enterprise-grade architecture.
Local SEO & GBP
Dominate the local maps pack. We manage your Google Business Profile to drive real calls.
Legacy Site Modernization
Transform broken, hacked, or outdated sites into lightning-fast performance machines.
Included in every plan
Secure Hosting
Uptime, security patches, and SSL — handled.
ADA Compliance
Accessible design built in, not bolted on.
UX/UI & Digital Strategy
Data-driven design from first click to final conversion.
CRM Integration
Leads connect to Jobber, MarketSharp, ServiceTitan, and more — no manual entry.
Zapier · direct API · webhook
Also available
Social Media Management
— custom engagement, scoped and priced separatelyCustom engagement, scoped and priced separately.
Ask about socialThe Difference
Why Untap Web?
Every agency claims “high quality.” Here is the specific, verifiable difference — so you can decide if we are the right fit before spending a dollar.
<1sLargest Contentful Paint
Enterprise architecture. Local business price.
We build on Next.js deployed to a global edge network: the same stack powering major consumer brands. Not WordPress themes. Not shared hosting. When your site loads in under a second from anywhere in the Midwest, that is architecture, not luck.
Google AI OverviewsChatGPTPerplexity
Built for AI search from day one.
Google's AI Overviews, ChatGPT, and Perplexity are reshaping how people find local businesses. Every site ships with JSON-LD schema that AI answer engines read and cite directly. Most agencies are still optimizing for 2019.
$0Setup fees, ever
Incentives permanently aligned with your growth.
On a subscription model, we only win when you stay because the results justify it. We run on KPIs (rankings, Core Web Vitals, conversion rates) because we come from environments where measurement was non-negotiable.
20+Years enterprise experience
One experienced operator on every project.
Chris Melson personally reviews every project. The strategy, architecture, and content decisions reflect two decades leading high-stakes programs at global financial enterprises, applied to the measurable problem of making your local business more findable online.
The Process
How does the Untap Web process work?
- Start here
Submit Your Free Bid
Fill out our three-minute questionnaire. We review your current site, your market, and your goals — then send back a detailed proposal. No sales calls, no pressure.
We Build. You Review.
Once you subscribe, your site is live on a private staging URL within 2–4 weeks. You review every detail before anything goes public. We iterate until it is exactly right — then flip the switch.
Typical launch: 2–4 weeks
We Keep Working. Every Month.
Post-launch is where most agencies vanish. Growth-tier clients receive monthly SEO and AEO strategy, GBP management, and a fresh content post every month.
Ongoing · Growth plan
Explore
Proof, answers, and the person behind it.
The Showroom
See the work.
Real client sites with verified Lighthouse scores and detailed architecture breakdowns. Performance-first builds across the Midwest.
95+Lighthouse
<1sLCP
EdgeDeployed
See client sites
Blog & AnswersGet the answers.
Real answers to real questions: What is AEO? How does subscription pricing work? What makes a 95-score site different?
Read the answers
AboutMeet the Founder.
20+ years at global enterprises like LSEG and Thomson Reuters. Now building the best local business sites in the Midwest.
Read the founder's story
Get Started
Ready to rank higher and get cited by AI?
Three quick steps. One business day to hear back. No obligation.
Common Questions
Quick answers for busy business owners
How much does a small business website cost?
At Untap Web, small business websites start at $249/month with no setup fees on an annual subscription. Our Stand Up plan includes a custom ~5-page mobile-first website, secure hosting, SSL, and basic SEO/AEO setup. The Growth plan at $649/month adds advanced SEO, Google Business Profile management, and a monthly strategy blog post. For enterprise builds or complex integrations, we offer fully custom pricing. There are no surprise invoices — just one predictable monthly rate.
How long does it take to build a website?
Most Untap Web projects launch within 3 to 6 weeks from project kickoff. Our streamlined onboarding process means we can move fast without sacrificing quality. Complex or enterprise-level builds may take longer depending on scope.
Will I own my website if I cancel my subscription?
Untap Web operates on a Website-as-a-Service (WaaS) model. The platform, hosting, and built site remain on Untap Web's infrastructure for the duration of the subscription — this is what keeps the monthly cost a fraction of a traditional build. Your content (text, images, branding, and domain) belongs to you at all times and is yours to take if you ever leave. If the subscription lapses, site access ends. This model keeps our incentives permanently aligned with your success: we only win when you stay because it's working.
Does my website come with SEO included?
Yes. Every Untap Web site includes foundational on-page SEO setup: semantic headings, clean URLs, meta tags, structured data, alt text, internal linking, and mobile-first performance optimization. Our Growth plan adds advanced SEO/AEO strategy, Google Business Profile management, and a monthly SEO blog post. We target both traditional search engines and AI answer engines like ChatGPT and Perplexity.
What is AEO and how is it different from SEO?
AEO stands for Answer Engine Optimization. While traditional SEO focuses on ranking in Google's blue link results, AEO focuses on getting your business cited by AI tools like ChatGPT, Perplexity, Google's AI Overviews, and voice assistants. Untap Web specializes in both — we structure your content and schema so that search engines and AI assistants can confidently surface your business as the answer to local queries.